Negotiating Tips , Negotiation Strategies , Business Negotiation October 13, 2010

Planning your negotiation strategy.

Business negotiations should always start with a plan. Planning and preparation will help lead you to success...

Business negotiations should always start with a plan. Planning and preparation will help lead you to success. Before you choose any negotiation tactics or specifics, you must start with your negotiation strategy.

Planning your negotiation strategy should always come before selecting negotiating tactics. Your negotiation strategy serves as the foundation for the approach and techniques that you use to achieve your goals.

According to Dr. Chester L. Karrass, there are nine key building blocks of negotiation strategy:

  1. Power sources and limits

  2. Product and market strategy

  3. both-win negotiation strategy

  4. Short- and long-term relationships

  5. Setting reachable targets

  6. Selecting the right negotiating team

  7. Motivation strategy

  8. Information gathering strategy

  9. Decision-making strategy


Your overall negotiation strategy is a product of an exploration of the areas listed above. You will want to tackle each area individually. Dr. Karrass’ book “In Business As In Life—You Don’t Get What You Deserve, You Get What You Negotiate,” provides useful worksheets to help clarify each of these strategies.

Following are a few questions to help you get started in setting your negotiation targets:

  • What are the issues?

  • What are the “must,” “give” and “straw” issues?

  • What is our position on each issue?

  • What are our opening offers for each issue?

  • What is our guess as to what the other party will settle for and how can we test that?


When you work through each section, you will achieve real clarity on what your negotiation strategy will look like. You will be well prepared to select your tactics, and reach an agreement.

What helps you plan your negotiation strategy?
Upcoming seminars
Effective Negotiating
Effective Negotiating
Effective Negotiating
Effective Negotiating
Search for seminars near you
April 08, 2021

What is Face Negotiation Theory? Face-Negotiation Theory was conceived by Stella Ting-Toomey in 1985, to understand how people from different cultures manage negotiations. According to Ting-Toomey if someone feels that their image is being attacked, that person will shut down and try to save face, regardless of their cultural background...

Read More Group 7
February 10, 2021

How would you like to give the other person a concession without giving away anything of tangible value?  It’s easy.   Just listen to him or her...

Read More Group 7
June 04, 2020

Success in negotiation starts with understanding what kind of negotiation you are dealing with. Fundamentally, every negotiation is fundamentally about finding and distributing value...

Read More Group 7