This is an outstanding program and it's a program for everyone-not just members of sales or purchasing organizations.Whereas the Covey program focuses on a conceptual level, this program teaches me the actual techniques and skills. As a product manager, the techniques I've learned from this program will definitely enable me to negotiate more successfully with internal organizations such as engineering, logistics, etc. It will also help me in promoting my product externally to customers.This is the single most important workshop I've ever been to. With all the stuff I've learned, it feels like not just one, but numerous workshops combined into one!