Negotiation Case Studies January 6, 2010
Washington Redskins Football NegotiationOne football team’s quest for a head coach: a negotiation story
The Washington Redskins finished off a dismal football season with a 20-23 loss to the San Diego Chargers on Sunday. Surprising no one, Redskins head coach Jim Zorn was fired early Monday morning. At the same time, former Broncos head coach Mike Shanahan was flying from Denver, landing not long after the Zorn announcement was made. Clearly, Redskins management knew what they wanted to do even before the Redskins lost their last game.
Washington DC sportscasters stood vigil for two days to find out if Shanahan was replacing Zorn as head coach. During those two days, Shanahan was deep in negotiations with Redskins owner Dan Snyder. Some of the issues being negotiated were: length of contract, the role Shanahan would play in choosing players and, of course, money.
Finally, a deal was reached. However, no decision was announced until both parties were satisfied, in spite of intense media pressure to make an announcement. In fact, the official announcement will be made Wednesday afternoon.
Sports negotiations are like any business negotiations except they are under intense scrutiny from fans and the media, which adds a tremendous amount of pressure and lots of speculation.
Several negotiating lessons can be learned from this sports negotiation episode:
* Do not cave in to pressure
* Negotiate until both parties are happy with the outcome
* Do your homework thoroughly (Shanahan held extended conversations with former Redskins head coach Joe Gibbs)
* Make a final decision and announcement when you are ready (or do not make premature announcements)
Redskins’ fans will have to wait until next season to see if this negotiation was favorable to their team.
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