Business Negotiation May 20, 2016
Perceptual PowerI recently celebrated another birthday and one of the comic cards I received illustrates a great negotiation lesson. Picture a small goldfish swimming in the fish tank. Strapped to the goldfish is a shark's fin, which protrudes out of the tank several inches. Now, how much power does this little goldfish have? If the other occupants of the tank accept that fin as real, has the goldfish grown real power or perceptual power? How much value is there in perceptual power? It is easy to dismiss perceptual power as bluff or fake, but you might be interested in some other's thoughts:
Too many people quit in the planning stage of a negotiation because, "I don't have anything to work with." They move quickly into damage control and away from finding the best agreement for both parties. The RESULT BECOME self-fulfilling. We can't afford to respond soley to our evaluation of our real power and our estimate of the other party's power. From now on, think about how to grow the perception of our power and test our estimates of the other party's power. Jim Sauerwein
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