Career Negotiation October 14, 2007
“Aim higher to do better” RevisitedIt always amazes me when something we have been teaching as a simple truth for a long time becomes someone else's revelation.
From Business Week, September 10, 2007: "A new study conducted by professors at leading MBA programs suggests that most negotiators don't realize how much they are leaving on the bargaining table." (Because they didn't aim high enough)
The professors divided nearly 300 students into buyers and sellers of motorcycle parts. After three separate negotiations of 45 minutes each, the professors compared the outcome with what each party had predetermined to be their limit. "The professors discovered that each side underestimated how much the other party was willing to bend, with the result that each party reckoned it got the better end of the negotiation."
"The buyers, for instance, thought they had hit the seller's bottom figure, when in fact they still overpaid by a wide margin."
The professors logically concluded that you should lead with an aggressive bid, and then give in slowly. "…the costs more than outweighed by the possible benefit."
This is always good advice as long as we remember that aiming higher takes into consideration the current market place, the nature of the relationship and does not mean to aim stupid to do better.
Jim Sauerwein
RELATED ARTICLES