"Used to lower expectations of the other party. "I can get this from your competition for $$$." "If you don't lower your price I need to go out to bid on this." "Everyone else is offering option this at no extra cost." "This is the last one available for three months, if you don't want it I know someone who does." Determine if you have real competition or just imaginary competition. Don't let the party using 'competition' generalize with you. Ask for specifics. Do you really have 'competition' for your proposal?"
