If men are from Mars and women from Venus, do they negotiate differently?
In a blog post “Can ‘Nice’ Girls Negotiate” on the Harvard Business Review blog, Whitney Johnson talks about salary negotiations and gender perceptions. Apparently, “nice girls” do not ask for more, and if they do, they may actually get penalized. She quotes a Washington Post survey that found:
“...both men and women were more likely to subtly penalize women who did ask for more, the perception being that women who asked were "less nice."
Apparently, women who are aggressive negotiators are being perceived as less feminine. Men are expected to be more aggressive, therefore they are perceived as “proactive.”
On the other hand, the authors of When Gender Changes the Negotiation, from the Harvard Business School, found that gender is NOT a good predictor of negotiation ability. Here’s an excerpt from an article about the subject:
“...neither women nor men perform better or worse across all negotiations. However, certain types of negotiation can set the stage for differences in outcomes negotiated by men and by women, particularly when (1) the opportunities and limits of the negotiation are unclear; and (2) situational cues in these ambiguous situations trigger different behaviors by men and women.”
They go on to describe that certain situations can affect disparity in negotiation, specifically, highly competitive situations and when negotiating on other's behalf. Competition seems to benefit men, as society expects men to be more competitive than women. On the other hand, women perform better when they are negotiating for others or acting as an advocate.
The bottom line seems to be that women and men are both equally good at negotiation but that societal and cultural norms may affect how each gender is perceived.
Do you negotiate differently when you are dealing with a man or a woman? Have you noticed differences in women-led versus men-led negotiating teams? We’d like to get your first hand accounts.
Labels: Negotiating In Life, negotiating with men, negotiating with women
