Both Win – A Better Deal for Both Parties

The best negotiators are Super-Winners. At the Super-Winner level, every negotiation ends with a  better deal for both parties. Super-Winner negotiators find a deal that is better than either side ever dreamed- and one that didn’t seem possible when both sides first met.

It isn’t as hard as it sounds. We all can do it.

The road to becoming a Super-Winner begins when you recognize that negotiation is not a contest. Unfortunately, most people see negotiation as a battle.

They believe that if there is a 10-inch pie cut into ten pieces, the winner is the one who gets six or more pieces. They see it as a process in which one person gains at the expense of the other- a zero-sum game. This naturally makes them tense and often leads to deadlock.

A Super-Winner in negotiation knows that elements of competition are built into every bargaining situation. However, the Super-Winner also recognizes that both parties win more when they search together for innovative ways to create value that they can share between them.

The next time you’re in a negotiation, remember, it’s not a battle. And to be a Super-Winner- look for how both sides can get even more than they imagined possible.

Thanks for visiting! If you enjoyed this post, you can learn many more useful negotiation tips through our free download of Negotiating Tips.

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