You can Win the Negotiating Game! (But first, what do you mean by “Win”, and what do you mean by “Game”?) Part 2
I often wondered about that. Negotiation is a critical element of business. Was this attitude wrong in any way, or would it be advantageous? What could I, and others, learn from it?
When I examined that, the first thing I noticed was that these folks frequently achieved their goals in the practice negotiations we did in the workshop. Did their treating it like a “game” have anything to do with that?
After chewing on this and talking about it for several years, here’s what I’ve come up with. Approaching negotiation as a competitive game probably helped them:
Define “winning” in an achievable way.
Focus their thinking during planning in a strategic and then tactical way.
Take greater risk.
Relax enough to consider alternative strategies as the negotiation progressed.
Enjoy the process.
Those sound like good and admirable things. What could be wrong with all that?
It turned out that the people who voiced this attitude tended to be more strictly competitive. Attributing a game-like, competitive attitude tends to de-personalize the experience. This allows for the self-focus and a relatively low concern for the needs of the other party. When the goal was “just get as much as you can from the other party” they did very well. And some negotiations are like that. (I think of car purchases, for example. But that’s a topic for another day.)
But any individual negotiation that affects a longer-term relationship or has the potential to effect individual or organizational reputation, benefits from a more cooperative perspective.
If you’ve got to come back another day to deal with an entity whose trousers you have previously beaten off, you may be in for a rough business negotiation. If I feel you took too much from me last time, I may be defensive at best or even aggressive in trying to “get you back”- either to balance the score sheet or to punish you for taking advantage of me the last time.
I’ve actually seen people “win” in the first several practice negotiations in the seminar, but by the end of the workshop no one wanted to deal with them. How winning a strategy is that? (Happily, this is a very rare occurrence. But you’ve got to wonder about those people’s childhoods…)
Beyond that, these “game” folks were limiting themselves in terms of their vision.
They didn’t do well in big picture, cooperative negotiations, wherein it was important to align their goals with the needs of the other party.
Interestingly, as I looked at what these folks did for a living, they seemed to be in positions that benefited from their ways of approaching deal-making. Simple one-off deals were their specialty and there was little or no call for complex, long-term agreement-making. Their personal negotiation ceiling was in achieving exceptionally good deals for their side, or themselves.
There’s nothing wrong with this. A very comfortable professional and personal life can be built of these types of successes. But they were never going to have an effect on business or social evolution. They weren’t visionary. They couldn’t see the next level in the big picture.
Until next time... think about it.
Labels: Negotiating In Life
